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  • Testimonials Can Increase Your Web Traffic

     
    We've all seen and read product testimonials. They're a very valuable tool for merchant salesand can often tip the scales in determining a customer's decision to buy. But testimonialsoffer another superb benefit. It's the benefitto you and your marketing strategy. When I'm on a site offering a product or serviceI like to click on customer testimonials because they are generally short and easy to read. Peopletypically point out exactly what they like about a product and how they used it to their benefit....
     

    Flash Web Design - The Wave of the Future?

     
    There are two camps when it comes to flash web design, those who believe it is the wave of the future and those who do not. To decide which camp you want to be part of, you of course need to learn a little bit about flash web design and try it out as well to see how you feel. The following overview on flash web design should help you form at least a basic opinion about flash web design and whether it is here to stay or not. However, the real truth for flash is not if it is the wave of the future or not, but if it is the wave of the future for particular websites that could benefit from it....
     

    Reach Out To Billions

     
    Have you heard of 'Babel Fish'? It's a service provided by Alta Vista search engine people to translate every page you put 'Babel Fish' code, and up comes a a new language. Your page may be written in English, but people across Spain and Latin America can translate your web page into Spanish. Likewise if your web page is written in Spanish, German, French, Chinese, Japanese, or Korean, people can have an instant translation into English, or another language they are comfortable with. Every new page I put on my site, and I update fairly often, I make sure the 'Babel Fish' code is at the top of the html on that page....
     

    Do-It-Yourself or Hire a Professional Designer

     
    Remember your vision for your company and the brand or statement you want to make when any of your current or potential customers come in contact with you. You have to impress them in all the ways you connect with them. DIY (Do-It-Yourself) ?? Knowledge is Power I highly recommend reading and learning about graphic/web design. It's a good idea in a long-term sense whether you do design projects yourself now or hire in the future. You will be able to communicate more effectively to your graphic professionals when your business is ready to outsource....
     

    The Secret To A Profitable Website

     
    Whether you are planning on having a website built for your business or you are looking for ways to increase the sales being generated (if any) from an existing website the following information will be of enormous benefit to you. How To Measure Your Success The success of any website marketing or sales strategy can be measured in terms of how many prospects exposed to the marketing/sales strategy actually convert to sales. This benchmark is commonly referred to as the conversion rate. The current industry standard Conversion rate for a business website is 1....
     

    Website Background Colors and Graphics: What You Need to Know Before Designing Your Website

     
    Tip #1 - Don't Distract Tip #2 - Know Your Colors Colors have positive and negative effects on people's psychological interpretations of what you are presenting. Because of this, you should evaluate your product and what you want people to think when they see your product and use the colors accordingly. Keep your audience in mind as well because men and women perceive colors different, so you might use one set of colors if you are marketing to mostly men, another if you are marketing mostly to women, and so on and so forth....
     

    Effective Web Design Usability Principles

     
    Website Design Usability Tips 1. Getting to know about audience members You want a site that has personality and quality content based on your audience taste. You have to understand their color preferences, technical skills and any prevalence of special needs. 2. Make the interface simple and obvious The more obvious the interface is, the less frustration the site visitor has to guess about how your site works. You want the audience to concentrate on the content, not the interface. 3. Readability Make paragraph easy to read....
     

    10 Reasons Why You Need A Multilingual Website

     
    The internet continues to grow and has become the default point of call for businesses and individuals searching for goods, services or information. For businesses wishing to get that competitive advantage, a multilingual website now presents one of the most high impact means of expanding a client base and securing greater sales volumes. The multilingual website will continue to become a necessity for businesses and organisations as the process of internationalization unfolds. Here are 10 good reasons why you need a multilingual website today rather than later: Shift Away from English Internet Users The internet began as an English speaker's invention and as a result was dominated by English speaking users and sites....
     

    Simplify Your Web Site for Clarity and Ease of Use

     
    There are plenty of web sites out there in which basic elements of design are ignored. The viewer may experience overkill and frustration, instead of gently receiving the message or information. Here are some simple ways to help clarify your web site's message for your company or organization. Use the web as a tool for sales, community contact, and to improve, rather than detract from a business entity's image. Choosing Your Images Choose site images carefully. Collect simple illustrations or photographs that are in sync with company mission or philosophy....
     

    10 seconds is all it takes? (How to grab the attention of your audience with your web site)

     
    FACT: 30 to 60% of visitors tend to drop off and click to another site when they are forced to click their mouse more often than necessary. FACT: People who use the internet are usually those who are always on-the-go and don't want to spend time figuring out how to navigate any web site. FACT: It takes all of ten seconds for most first-time visitors to spend time on any web site before deciding if it's worth any attention. Yes, it only takes ten seconds for viewers to get interested and stay a little longer to know more about your site and get the information they're looking for....
     
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