Advertising
  • Your Website Should Be Selling

     
    It may come as some surprise to a traditionally off-line business that their website should be attracting new sales, or at least supporting the sales they have made. There is a common misconception that a website is more of a cost than an asset. When I ask companies why they would like a website the common answer is, "I don't know?" It seems to me that having a website is more of a reflex than something that is planned to help grow sales for the company. In other words, "Every business has one, I should too....
     

    Planning Your Website for Success

     
    Most people know they need a website in order to publicise and promote their business but very few people know what they want in their website. Fewer still are those who can actually sit down and plan their websites well. If you don't plan ahead, problems will crop up later. For example, who is going to take care of the website? What are the costs involved? Will you have the time to maintain it or should you hire a webmaster? These and many more reasons should be compelling enough for you to plan your website well now....
     

    Web Content: How Much Should I Pay?

     
    When web content gets discussed on webmaster bulletin boards, the most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly stupid: Logical, because the biggest expense of any website, with the possible exceptions of advertising and promotion, is the content. You only have to get web development and design once, but content needs to be added regularly for your site to be successful. Stupid, because the real question isn't how much you are going to pay, but how much you are going to invest....
     

    Making Your Website Shine! Attract and Keep Visitors at Your Site!

     
    When you consider the billions of individuals and companies on the net who are attempting to influence visitors with their wares, it is vitally important that your site offers something out of the ordinary. An important fact to remember is that what the site says is far more important than how it looks. Why? Because good copy sells! Pretty is as Pretty Does! I don't mean to imply that a beautiful site isn't going to attract visitors, but pretty is as pretty does! What happens once visitors get to your site?...
     

    Building eCommerce Websites that Work - Part 3

     
    An interesting eCommerce success factor that isn't precisely overlooked, but which is often thought about more in terms of being a way of feeding the search engine spiders has to do with providing content. In a very real sense the customer's job is to consume. That's why you're in business. Think in terms of providing the information your customers need to do their job of consuming. What does that mean? Consider what you sell. The content on your site needs to focus on your products - whatever they happen to be....
     

    Why You Need A Web Site

     
    "I have a small business with just a couple of employees and I don't think my product can really be sold online. Do I need a web site?" In this day and time, there is very little that can't be sold over the Internet. There are over 20 million people shopping online, buying everything from movies to cars to real estate property. Research predicts that revenues will be over $200 billion in 2004 and will grow at a rate of 30 to 50 percent over the next few years. These numbers alone should be enough to persuade you that you and your business should be online....
     

    From Search to Sale

     
    The Internet car buyer is an elusive animal. Trying to hunt them down for the kill is not to be taken lightly. Dealers across the country continuously ask me what other dealers are doing to improve their closing ratios and CSI. I am constantly working to bring more traffic to their sites but as the old saying goes - "you can lead a horse to water, but you can't make it drink". I have compiled some things that definitely make the horse thirsty and can provide a continuous water supply, but a little help from the dealer is still needed....
     

    New Years Resolutions: Is Improving Your Website One of Them?

     
    With the New Year upon us yet again, it's time to prepare for the successes of 2005. Did you watch with envy last year as your competitors dominated your industry? Do you think your site is doing just fine because no one has ever called to complain? Well here's some food for thought: 96% of all prospects will click over to your competitor if they encounter a problem on your website. While you're resolving to get fit, quit smoking and pay off some debts, we're offering up some New Year's resolutions for your business....
     

    I Want To Be A Freelancer

     
    So you have decided that you want to do freelance work. You have done your homework and have developed your skills in HTML, PHP, CMS, and a slew of other applications. Now you are ready to start your new career. So how do you get started? Without clients your business is non existent. So how exactly do you build your business and find clients. Below are just a few key elements to help you get started. Develop a website portfolio In order for your potential clients to see what you offer, and get a feel for you, it is necessary to have your own website....
     

    Frequent Business Question: How Do You Start a Web Business?

     
    Today it seems everyone is jumping on the entrepreneurbandwagon, and who could blame them? Setting your ownschedule, working from the comfort of your own home, andnever having to deal with a horrible commute or officepolitics again, this option is quite popular among all ages. With the advent of the technology age, it seems moreindividuals are looking to the internet to provide themwith goods or services. Without having to leave yourcomputer to shop for whatever your heart desires, webbusinesses have boomed over the past decade....
     
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