Advertising
  • The Ultimate Web Site Marketing Strategies That You Should Know

     
    Most of us know that we need to advertise our products and our services, some of us still believe we are too small to invest in a advertising campaign. Now while a full-fledged marketing effort may be too much for your operation, it is however crucial to your success that you are involved in some kind of marketing activities. While putting a few strategies into action will make a big difference to your business and will certainly help in reaching your intended audience. However, if you do not spread the word about your business, no one will know you are there....
     

    The Best Simple Software For The Busy Webmaster

     
    Here are a few programs I can't do without. They're free, and make being a webmaster much easier. CGI-Telnet http://www. rohitab. com/cgiscripts/cgitelnet. html A cgi script that allows you to run commands on your server, even if your web host won't give you telnet access. Also good for getting at files generated by other scripts that are owned by user 'nobody', instead of your username. Ever tried deleting them? Well, now you can. AXS Visitor Tracking System http://www. xav. com/ A very fine hit counter....
     

    The Psychology of Color in Web Design

     
    Persons engaged in website design, here's a scoop for you! Would you just like to know that by understanding the basics of cognitive psychology around color and patterns, we could further improve our Web design! Designing a Web site does not only concentrate on making web pages of a certain site interesting and impressive. This skill and talent must also be used to ensure the user-friendliness of a certain site and must strive to reach the widest range of users possible. So what's this about psychology?...
     

    Increasing Conversions Through Action-Oriented Copywriting

     
    I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you want visitors to take before you get them to take that action. That means knowing what the preferred action you want visitors to take is, before you write the copy. Think About It Before you pen one word (for the Web or any other marketing medium), stop and think....
     

    Why Stock Photography is a Great Resource for Web Business

     
    A picture is worth a thousand words. And it still is today. With the media changing everyday photography has changed along with it and as a result is still a valuable resource for web business. Photos enhance the look of a website. Communicate so much more than words, they communicate emotions. Photos can be customized for borders and backgrounds. Photos have more impact than clip art. (They tend to give a more professional look.) Stock photography is a big business and affordable stock is out there....
     

    Wording Up Your Website

     
    Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website. Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it is quick and convenient, and they can jump from site to site instead of walking from store to store. Web savvy customers don't need to be patient, studies have shown that you need to engage a potential customer very quickly by giving them easy, fast access to the information they need....
     

    Is a Web Site Builder Right for You?

     
    A web site builder can be a real life saver to someone without advanced HTML knowledge or tools. Web site builders allow a relative newbie to the internet create a professional website in very little time. How can you know if using a web site builder will meet your needs? Here are some things to consider... Do you need a unique, one of a kind website? Almost all web site builders restrict you to their premade templates. Because of this, there is a risk that your website will look like other websites on the internet....
     

    Fast Web Design For The Skint Webmaster

     
    About two years ago, I had a go at commercial web site design. I put a medium-sized ad in a London classified ad paper. Nothing fancy: "Web designer seeks work ..." etc. This was expensive, about Ј500 for a month's run. Got a few replies. Lesson number one: advertise where clients of the calibre you want will see it. The clients I got thought Ј300 was a lot for a web site. They didn't want to pay web hosting. They wanted a lot of bang for their buck. 'Mission creep' was a term I grew to know and loathe....
     

    Using Your Personal Website To Clinch That Job!

     
    With an increasing number of employment portals emerging, it is apparent that internet tools do help bring the job-seeker and the potential employer together. A sophisticated job search engine enables the job-seeker to have a smaller sample of relevant job openings instead of going through countless newspaper advertisements. However, for most job-seekers, their resumes are not attractive enough. They can utilise their personal homepage to boost their chances of grabbing that all-important interview....
     

    A Great Banner Only Needs Simple Things

     
    To create your own great banner, you only need five (5) simple things: 1. Size according to standards. Always keep to the standards. Having a bold, huge banner would look good and attract more attention than any graphic design ever would. Nevertheless, if everybody is doing it, what would be different about you then? As one designer have said: "I know that if your ad is slightly larger it may get more attention but if we all start doing this where will it stop." Sticking to the standards is quite the norm....
     
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