Unforgettable First Impressions Part 3: Time is (Not) On Your Side

 
You only have three seconds? Connect in under a minute? People decide if they like you within the first ninety seconds? Make the sale in the first five seconds? You get the job within four minutes? Always make a friend in less than 30 seconds? Ahhhhhhhhhh!! Which one is right!? I've read almost every book on first impressions, and the primary issue addressed tends to be time. (Or lack thereof.) Unfortunately, past research doesn't offer much consistency among increments of time in which you must make a first impression....
 

5 Ways to Wow People Who Wear Nametags

 
People wear nametags more often than you think. The majority of retail establishments, stores and other social gatherings require nametags for several purposes. Sometimes it's for security. Other nametags are solely for identification. But simply stated; people wear nametags for one reason: so other people can use their names for friendlier, more personable service and conversation. However, too many nametags go unnoticed. Too many people (especially employees) offer their names only to be referred to as, "...
 

Client Attraction Technique #2: Networking

 
One of the most cost effective ways of generating leads and referrals. However it's important that you 'work' these opportunities in the correct way. The following techniques should make a great difference to your success rate at networking events. In The Beginning It's important to know exactly what you want out of a networking event, as well as why you're attending? Is it to refine your skills, build relationships, make sales or research the competition? Will you encourage people them to visit your website?...
 

Planting the Seeds of Greatness - Make it Great Newsletter #7

 
Thought of the Week This week, I'd like to challenge you to try something: Give something to someone that you know can never repay the favor. This could be something simple like opening the door for someone with their hands full, or buying lunch for a complete stranger at your local bistro. When you're done, think about how it makes you feel inside. Doesn't it feel GREAT to help people? I think it does, and if you take this challenge and make it a weekly thing, I promise you'll start feeling better about the life you're living if you take the time to notice how you feel after you do this little thing....
 

Should You Offer Commissions For Customer Referrals?

 
As a small business owner you may find yourself in a situation where you want to partner with another business but they are asking for a commission on your services. You will want to be prepared to handle such a request BEFORE you find yourself in this situation. Whenever someone asks you for a commission in exchange for marketing your product or service, it is basically an affiliate or referral program. This can be one of the most powerful forms of marketing because it promotes word-of-mouth marketing....
 

10 Steps to Successful Networking

 
"It's not what you know, it's who you know." This old saying rings true in everything we do, especially in business. Finding contacts is key to the success of your business, and a great place to meet these contacts is at networking meetings or events. It is not enough just to attend networking gatherings, you need to know how to network. There are many sources of networking tips and information, but the following are ten tips that I find most useful. 1. Set a goal prior to the event Figure out who will be in attendance....
 

62 Ways to MAXIMIZE Your Approachability

 
If you walk into your local bookstore and pick up any random title on interpersonal communication, the majority of the books will simply remind you to "always be approachable." Wow, you think, thanks for the advice. But when you walk into a room full of strangers, attend a national conference or start a new job, that advice doesn't help maximize your approachability. In my book, The Power of Approachability, my goal was to help the reader change his or her paradigm of communication and think of every interaction - big or small, online or off - in terms of approachability....
 

Lesson 15 - Meeting the Prince with More Reputation than Power

 
The Story Business has a habit of testing us as individuals and as entrepreneurs. Several years ago I retained my first entertainment agent to represent my business and me. This was at a time when I was coming closer to the threshold of gaining national attention for my speaking and writing business. Retaining a qualified agent had become necessary for representation purposes in particular. In the weeks following the initial meeting with the new agent, he introduced me to a woman named Sherry who owned a newspaper in Richmond....
 

Mother Said - Wash Your Hands

 
Think health articles are boring? This one isn't, so read on - it may save your life... Physicians and public health officials agree that the single most important role you can play in your own health is to wash your hands. Why is this old-fashioned idea coming to the forefront again - and what does it mean to you and trade shows? WHY is it important now? Here are five very obvious tips to preserve your health that have taken on new importance: 1. Travel is more global. Diseases, that may be more prevalent in one country or world area, now get on the plane and sit next to you....
 

How Well Do Your Customers Know You?

 
Know your customer, know your customer, know your customer. Three very important rules of business. But let me ask you this: How well do your customers know YOU? Sam Walton, founder of Wal-Mart, asked himself this important question several decades ago. His answer: employee nametags. So, he rolled out an initiative that required all of his employees to wear badges, the purpose of which was to "help the customers get to know the people they bought from." But helping customers "get to know you"...
 
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